Product Overview
Our Products
Real Behavior. Real Engagement. Real Results.
Lucra’s host of products modernizes your brand’s customer experience strategy. Our solutions drive more visits, increase loyalty, and generate direct revenue—keeping the fun and funds within your digital ecosystem.
Tournaments
Competitions
Payments
Infrastructure
Lucra’s Client-Hosted Tournaments allow your brand to digitally host its own free-to-play or real-money social tournaments and corporate events.
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Lucra’s User-Generated Competitions give your users the ability to create multiplayer matchups for real money or rewards.
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Lucra’s Security & Payments Infrastructure enables your platform to offer real money and rewards-based competitions, while outsourcing the risk management and compliance to Lucra.
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Client-Hosted
Tournaments
Lucra’s Client-Hosted Tournaments allow your brand to digitally host its own free-to-play or real-money social tournaments and corporate events.
Learn more
User-Generated
Competitions
Lucra’s User-Generated Competitions give your users the ability to create multiplayer matchups for real money or rewards.
Learn more
Security &
Payments Infrastructure
Lucra’s Security & Payments Infrastructure enables your platform to offer real money and rewards-based competitions, while outsourcing the risk management and compliance to Lucra.
Learn more
Why Lucra?
Built for behavior. Designed for growth.
Behavior-Driven Engagement
We reward real actions—like participation and performance—not arbitrary check-ins.
Closed-Loop Loyalty
Every experience feeds the next, increasing participation over time.
New Revenue Opportunities
We convert offline behavior into online experiences—capturing data and generating measurable revenue.
Real Value For Brands
Solve the retention gap, enrich your data, and modernize loyalty with measurable ROI.
Real Value For Customers
Offer experiences that are fun, rewarding, and community-driven.